Background to the issueBarMa was founded by Lasse Nørremark and Simon Andresen. In short, the company aims to raise the level of competence in the service industry.This is done through online training of employees and managers. The teaching is based on collecting expert knowledge, within the relevant knowledge and competencies of the industry. This includes topics such as conflict management, product knowledge, optimization of workflows, sales psychology, management and general service, etc.These topics will create value for the bartender, servants and managers, thus helping them provide a skills boost and professional development, which ultimately would result in increased revenue in the company.This learning is facilitated on an online LMS (Learning Management System) platform. This is done in close cooperation with the company Eloomi, which provides the platform for this purpose. BarMa earns its money by letting both owner and producer pay for presence on the platform.In connection with the implementation of Barma at potential customers, there has been a challenge in ensuring the ongoing commitment of the employee associated with the service company. We assume that an important part of this challenge is due to a lack of commitment from management or that employees do not find the platform relevant enough.2. Purpose descriptionThe purpose of the assignment is to ensure the successful implementation of platform and training material for new as well as existing customers. The purpose of this project is to investigate what specific action proposals are needed to enable employees from individual service companies to engage in Barmas platform.3. Problem Formulation How can we ensure ongoing activity and commitment from the users of the platform?