You’ve delivered your assessment of your chosen franchise’s current and past marketing ventures and gotten a thumbs up for your opinions and audit. Your employers have been so impressed by your sport marketing skills that they’ve tasked you with designing a brand new marketing campaign to help emphasize some of their franchise’s strengths while masking or eliminating the weaknesses of the franchise and its current marketing plan.
Your forward thinking employers have essentially given you the keys to the kingdom and allowed you to change anything you would like with the franchise outside of moving the team, building a new stadium, or changing playing/coaching staff. That means if you want to change the nickname of the team? Done. The colors/logo of the franchise? Done. Want to put a hot tub on the upper deck with eighty-inch TVs and a fully stocked bar to try and draw in fans? Done.
Let your imagination run wild.