The Minnesota Mircomotors, Inc. simulation allows you to play the role of CEO. You have to determine its marketing and operations strategy and marketing mix. The final report assignment requires you to draft a 3-5 page synopsis of your overall experience. Below is a suggested outline that you might follow.
1. Executive Summary:
a. Summary of your overall marketing plan
b. What was your overall strategy? What were your objectives? What
segment(s) did you focus on? Why?
c. Summary of results
2. Strategy Assessment:
a. How did you develop your overall strategy? What factors led to your decisions?
b. Did you try to establish a particular positioning? Did it work?
c. What is your assessment of the segments that you targeted? Did they
behave as expected? How did their needs and expectations evolve over
d. Discuss the competitive landscape. How did your competitors react to
changes you made in your marketing and sales efforts?
3. Marketing Mix Assessment:
a. How did your product strategy evolve over time relative to customer needs and competitive actions?
b. How did you manage your salesforce expenditures?
c. Did you have a pricing strategy? How did your pricing decisions affect
d. What role did investments in market research, integrated communications,
and manufacturing efficiencies play?
4. Overall Performance:
a. How did your focus on customer satisfaction relate to your marketing strategy? Did you develop any loyal customers?
b. Discuss your final results, i.e., profitability, customer satisfaction, market share, and revenue.
c. What led to your success or difficulties?
5. Overall Comments:
a. How did the Minnesota Micromotors simulation relate to the B2B topics that we have discussed in class to this point.
b. What are your key learnings/takeaways?
c. What is your overall assessment of the simulation?
d. Any closing remarks?