Access to databases such as Mintel and Fame would be good. This is just 3 questions.
Instructions from the client are
Do you have Mintel and fame etc.?
Just to let you know to do the 3 questions in red which is around 3000 words in total.
I need good references and theories applied.
Hopefully you can help. For the financial resources it is on fame. I am ONLY DOING COBRA BEER IN THE UK.
So the focus should be UK and some ratios should be spoken about in the financial part,
Market share, profit margin, net profit, gross margin, profits etc.
Cobra assets can be found in Molson Coors annual report has cobra beer information too.
Mintel has loads of information on the beer industry.