BET is the Channel I selected. BET is predominately watched by African Americans keep that in mind. In text Citiations aren’t really required but do your research on the channel and its audience
The Rubric is Below !: Please read CAREFULLY and FOLLOW the Prompt
This second component of the TV Channel Research Project combines growing knowledge of your chosen distribution channel or service with your creative skills. The goal is to develop a pitch for a new television series that you believe could take advantage of the specific industrial profile of your channel or service in order to offer something innovative and empowering within the television industries.
This pitch will take the form of a treatment: a short document outlining the basic series concept and giving the reader (imagined as a development executive) a sense of the program’s key characteristics as well as overall uniqueness, value, and significance. Professional television creators use a variety of treatment formats, but you should expect to write at least 4-5 pages (12-point font, Time New Roman double-spaced) to convey your idea. It is up to you how you want to organize your ideas; the elements you include will depend in part on the kind of series you pitch. Students who develop scripted television series concepts, for example, will want discuss characters and the kinds of plots that will unfold. Nearly everyone, however, will need to detail the basic premise, genre, and format considerations such as number of episodes, runtime, et cetera. Be careful, though, about providing too much detail: instead of beat-by-beat plot synopses, explain instead what patterns, themes, and more would be in play throughout your series. You are free to explore any genre you wish, with the exception of “hard” news; but please do consider how your pitch can explicitly use the knowledge you have gained in this course.
To that end, your treatment is expected to build on the understanding of your channel or service that you gained in the course of completing the previous “one-sheet” assignment. Your idea should be pitched specifically to your channel or service and should extend from analysis its position within the industry, including but not limited to its brand, its audience, its competition, its strengths and weaknesses, and its attempts to negotiate the challenges of the current industrial moment. As such, in addition to providing information about the text of your television program, your treatment must explain how your concept is matched to your channel or service at an industrial level. Why is your channel or service the ideal home for the program, and how will that program serve the broader needs of the distributor? This discussion should not be an afterthought tacked to the end of a discussion of the program’s content. Instead, you are strongly encouraged to integrate discussion of your channel’s industrial position and programming needs throughout the presentation of your concept. You are also very much encouraged to build on any of the specific claims you made in the one-sheet; and if you feel your one-sheet did not offer strong enough claims upon which to base your treatment here, you can also continue conducting research to deepen your understanding of the industrial context in which your channel or service is operating (although no further citations will be required here).
The final requirement is that your concept be innovative and/or empowering in its match to your specific channel or service. Your idea needs to be more than just a “good” program. However, you are free to interpret innovation and empowerment creatively and in the specific context of your channel or service. Innovation could be relative, for example: thinking about the specifics of your channel or service can give you a sense of what creative boundaries exist as well as how to break them in a way that still serves industrial needs. Empowerment could refer to specific audiences and identities categories that could be better served by your channel or service—but you could also aim to give creative voice to communities imagined in terms other than “consumers” (producers, citizens, and more). Overall, the challenge is to use your treatment as a vehicle for imagining some kind of newness or change, while making an argument that sells your channel or service on taking the creative risk you propose.