Celebrity/Athlete endorsements within soccer.
You are encouraged to personalise the article towards a particular area of interest and to have a specific focus to your article.
Things for you to consider: a) What is the contextual background/history of the issue? b) What is its significance to sport marketers/the field? c) What is your reaction to the issue and/or what solutions would you propose?
– Present your article in a suitable format. Careful attention should be given to the layout, content and appearance of your article.
– There are plenty of templates available on the web for you to access, however, you must personalise these. Reduce margins and headers and footers.
– You must start with a headline.
The headline shouldn’t be a summary of the article; instead it should serve the purpose of getting the reader’s attention. The heading needs to be short and concise, but above all, must captivate your audience (i.e. unique and interesting).
– An inviting introduction should draw the reader into the article. Use your introduction to set the scene and to limit the scope of the article.
– The main body of the article should follow a logical structure and sequence of ideas. The article should demonstrate a good understanding of the topic with relevant, up-to-date content that goes beyond the obvious or predictable.
– There must also be evidence of having read extensive relevant literature and this should be appropriately integrated into the article.
Ensure all elements from the brief (see above) are addressed, paying careful attention to the weightings.
– A satisfying conclusion should leave the reader with a sense of closure.
– Make good use of headings/sub-headings and titles to guide the reader.
– Where possible use pictures, summaries, captions, quotes and illustrations to add interest to the article so that readers remain interested.
-Ensure pictures, headings and captions are of an appropriate size – utilise the space effectively as “padding” will be penalised.
-The article is limited to 2 sides of A4 (approx.1,500). The article length excludes the title page and reference list.
– The article should be in Arial 9 point font, single-spaced
– A complete reference list must be attached, which should be presented in Harvard format. Number each item in the list and use a numerical system to indicate in-text referencing.