Prerequisites for the Bachelor Thesis are knowledge of marketing and a personal interest in the chosen
topic. The research proposal is the most important part to initiate, explain, and outline a research project. It hence takes thorough thinking to be developed and should contain: i) the research purpose(s)
ii) the scope/ technical framework (timeframe, setup, reasoning for setup),
iii) the theoretical background,
iv) and the method (research design, reasoning of research design, sample and sampling logic, methods of data collection and data analysis).
The proposal must follow the APA style guidelines and should contain four written pages maximum.